Round-Up of the Best Luxury Watches of 2024: Top Picks and New Releases

This year has brought some of the finest new releases from prestigious watch brands. Our best watches of 2024 showcase a range of exceptional timepieces, from classic dress watches to sporty divers and versatile field watches. Elevate your wardrobe with these luxury watches! 

This list is curated for watch enthusiasts with a passion for style and horology. You’ll also discover timepieces worn by A-listers. These 10 haute horlogerie pieces are must-haves for your collection.

Let’s explore the best new watches of 2024 and classic top picks that made this year savoury for horology enthusiasts:

Blancpain Fifty Fathoms Bathyscaphe Chronographe Flyback Ceramic

Blancpain newest Bathyscaphe Chronographe Flyback alongside two other Bathyscape with green and blue dial variation

Blancpain and dive watches share a unique historical connection. The Fifty Fathoms is a benchmark of our times in watchmaking. First released in 1953, Blancpain’s Fifty Fathoms has been the defining dive watch excellence ever since. The brand continues to impress with its latest release: the newest Bathyscaphe from Blancpain is the Bathyscaphe Chronographe Flyback. This is a slimmer and more refined timepiece than before, created for the new age of runners, a new take on an iconic design launched in 2024. Among the latest standout features of the new release is an array of fashionable colour options that includes the blue chronograph, which comes with a subtle gradient dial, making it a different version of the already available green chronograph. It’s ideal for a laid-back look paired with a NATO canvas strap.

Panthere de Cartier

Cartier revamps Panthère de Cartier watches in 2024, reviving the iconic design from 1983

Cartier refreshes the Panthère de Cartier quartz watches in 2024, reviving the iconic design first launched in 1983. The one thing you must know about Panthere de Cartier is that celebrities widely adore it for its ultra-chic style. Celebrities such as Gwyneth Paltrow and Zendaya have been seen flaunting this gender-neutral dress watch on various occasions. It has a strong hold on women with its availability in a variety of materials, from yellow gold to stainless steel. Its new 42mm size makes it a great pick for men as well. Suffice it to say the Panthere de Cartier is one of the favourites among fans of the best watches of 2024.

Favre Leuba Deep Blue Revival

Favre Leuba launched Deep Blue Revival with other illustrious watches on their repertoire during Geneva Watch Days 2024

Deep Blue Revival was unveiled at Geneva Watch Days 2024 to celebrate the 60th anniversary of the classic Deep Blue dive watch from 1964. Per the spirit of the time, it represents Favre Leuba’s tradition of producing durable watches. The case size measures 39mm with a retro design, including a closed caseback and box crystal, which also mimics the original, while the perfect blend of modernisation (with 300m water resistance) and respect for heritage pay tribute to the original. The watch features extra long quarter hour indexes, a date aperture between four and five, the brand’s logo at nine and two, and a faithfully reproduced dial. There’s a self-winding vintage charm from the lume, unidirectional bezel, five-link bracelet, and impeccable FLD01 movement.

Omega Speedmaster Moonwatch Professional with White Lacquer Dial

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This Moonwatch is among the best watches of 2024 for those seeking a blend of history and modernity

Introducing the 2024 iteration of Omega Speedmaster Moonwatch Professional — a timeless icon updated with modern elegance and precision. For any serious watch collector, a Speedmaster is a must-buy. This Speedmaster Moonwatch Professional looks gorgeous with a white lacquer dial. The OG Moonwatch had already gotten cult status when it was spotted on Daniel Craig’s wrist. The new model has also caught the eyes with their vintage reissue of the original Speedmaster. It’s time to opt for something more unconventional like the stainless steel white-dialled Moonwatches this year. This model is among the best watches of 2024 for those seeking a blend of history and modernity.

Blancpain Air Command

In 2024, Bancpain reintroduced the Air Command in two versatile sizes — 42mm and 36mm

In 2024, Bancpain reintroduced the Air Command in 42mm and 36mm—timeless pilot’s chronographs blending aviation heritage with modern elegance. Blancpain Air Command 42mm is the new favourite among watch enthusiasts for its great legibility. This new model is perfect to upgrade your old brat green watch. Its ‘Camouflage’ green colour has been the talk of the town. This model also comes in 36mm with a titanium case. While Fifty Fathoms Diver is the brand’s best-seller, the Air Command has been ruling the market this year while only being alive and kicking since 2019. People love its black ceramic bezel that rotates both ways.

Chanel J12 Automaton Calibre 6

Chanel J12 Automaton Calibre 6, a reinterpretation of its 1987 version, launched in 2024

Originally launched in 1987, Chanel’s iconic watch was refreshed in 2024 with new interpretations that personify creative boldness. While other brands have repeated their old launches, Chanel has delivered in terms of creative design. With the newly launched J12, one can tell that Chanel has really dived deep into its imagination. The piece features a cartoonesque Gabrielle Chanel doing a bit of dressmaking on the dial with scissors and measuring tapes. The Chanel J12 Automan is powered by a new calibre 6 and 355 components.

Cartier Santos Dumont Rewind

The warmth and sophistication of its carnelian dial complement the 2024-launched Cartier Santos Dumont’s polished demeanour

The Cartier Santos Dumont Rewind retains the design language of the original 1904 Cartier Santos-Dumont watch. The Cartier Santos Dumont Rewind is cased in glorious, refined platinum and is a beautiful combination of elegance and playfulness. Its striking ruby cabochon adds a touch of regal charm to the watch’s crown. The warmth and sophistication of its carnelian dial complement the watch’s polished demeanour. This timepiece is distinguished by its original Roman numeral indexes, running counterclockwise, providing a daring and original accentuation of the Santos style. This unique element makes the Santos Dumont Rewind a memorable item for any collector. 

Parmigiani Fleurier Tonda PF Sport Chronograph

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Unleash your style with Parmigiani Tonda PF Sport chronograph panda-inspired colours: Milano Blue, Arctic Grey, and London Grey

Originally launched in September 2021, the Parmigiani Fleurier Tonda PF collection remains their most sporty release so far. As a worthy upgrade, the Tonda PF Sport Chronograph debuted in 2024. This bold release comes in three striking panda-style colour combinations. Milano Blue, Arctic Grey, and London Grey add a unique, playful twist to the design. Yet its vibrant colours aren’t the only reason the Tonda PF Sport Chronograph boasts a more sophisticated touch: its colour-matched, stitched rubber band accompanies the remaining sporty yet refined aesthetic. In this release, Parmigiani Fleurier takes place on the best watches of 2024 as a mix of elegance and athleticism.

Bremont Supermarine Full Ceramic

Celebrating innovation, Bremont unveils its first ceramic case watch in 2024, building on the legacy of the iconic Supermarine 500 from 2009

Building on the 2009 release of the Supermarine 500, 2024 saw Bremont introduce its first watch featuring a ceramic case. Their 500-metre ceramic iteration was a spotlight stealer at Watches and Wonders 2024. The lightweight material is extremely hard and scratch-resistant. The PVD-treated titanium is used in the crown, screw-down caseback and knurled bezel. The ceramic insert of the bezel matches the case with its markings in relief. The Bremont Supermarine Full Ceramic truly celebrates the aeronautical legacy.

Whether adding to your collection or gifting, the best watches of 2024 offer captivating new options from luxury brands. Many of these watches were sported by celebrities at various events throughout the year, thus in demand as the best watches of 2024.