Bringing the Grandeur of Jewellery-Making Into the Measurement of Time

Fascinating serpents, glamour-imbuing gems, ethereal Roman touches – BVLGARI watches are characterised by a beautiful blend of instantly-recognisable house codes and watchmaking savoir-faire. They manifest Italian design distinction, Maison’s cultural legacy, and high luxury. With iconic collections and delectable design elements, BVLGARI watches are an invitation to a land of beauty and refinement. 

Tracing BVLGARI’s Celebrated Roots

BVLGARI was born in Rome in 1884 by Sotirio Bulgari. After a humble store at Via Sistina, BVLGARI opened another boutique on Via Condotti, which over the years became a favourite hangout place for the crème de la crème of the society. Why? Ever since Sotirio’s sons joined the company, they dedicated themselves to creating high-end jewellery that was distinguishable and unique. This desire for singularity and supremacy pushed them to curate a signature design aesthetic for the brand that ultimately became a touchstone of jewellery design. 

In 1977, the Maison entered the horological landscape with a veritable watch icon – BVLGARI BVLGARI timepiece. The case of the watch featuring the brand signature in perpetual fashion draws inspiration from the Roman coins. The BVLGARI BVLGARI watch became an instant hit and is one of the most recognisable and loved collections from the brand even today.  

To bring their peerless precision and craftsmanship into the art of watchmaking, BVLGARI decided to vertically integrate itself with the foundation of Bulgari Haute Horlogerie SA in Neuchâtel, Switzerland. This manufacture enabled the brand to bring all the facets of watchmaking under one roof, from developing watch components to movements. 

BVLGARI Watches – Representing the Perfect Balance of Form and Function

All the watch collections by BVLGARI are defined by Maison’s strong signatures, design genius, and engineering expertise to achieve an at once glamorous, classic, and luxurious effect.

Certainly, the most popular watch collection by BVLGARI is the Serpenti. It’s a magical collection that enthrals with you its sensuous design, dramatic imitation of a serpent’s form, and the brand’s ingenious Tubogas bands. Each timepiece is a marriage of jewellery and watchmaking. With the serpent’s head as the case and a bracelet that wraps snugly around the wrist, BVLGARI Serpenti is a vision to behold. 

If Serpenti represents the brand’s design excellence, Octo – released in 2017 – represents the brand’s virtuosity in function. A men’s collection, Octo derives its name from the octagonal shape of its case featuring pared-down elegance that best suits the esoteric tastes of BVLGARI patrons. Octo Finissimo Perpetual Calendar made a world record of being the slimmest perpetual calendar watch ever made, housing a 2.75mm BVL 305 calibre. 

Women’s collections like LVCEA and Divas’ Dream celebrate feminine charm and elegance in the most refined fashion. The use of colours, gemstones, and artistic elements in these watches infuses the art of watchmaking with a poetic sensibility. These bold collections are designed for women who endorse audacity wrapped in grace. 

Over 130 years of producing horological marvels have made BVLGARI a heritage watch brand. Today, BVLGARI watches have become more than instruments to measure time but heirlooms that can be passed from one generation to another.