Audemars Piguet


Haute Couture Meets Haute Horlogerie: Met Gala 2025 Highlights
While the world's fashion cognoscenti ascended the storied steps of the Metropolitan Museum of Art on Monday evening, their attire commanded attention. But for the truly discerning eye, the real drama unfolded at wrist level. The Met Gala 2025 transformed New York into a veritable horological playground where timepieces spoke volumes about their wearers' sophistication, cultural literacy, and spending power.


Grace In Motion: Kareena Kapoor Khan Wears The Jaeger-LeCoultre Reverso At WAVES 2025 With Regal Ease
As the WAVES 2025 continues to celebrate India’s growing influence on the global media and entertainment stage, the event draws an impressive roster of celebrities, including Alia Bhatt, Deepika Padukone, Karan Johar, Shah Rukh Khan and Kareena Kapoor Khan.


5 Most Expensive Pre-Owned Watches
Discover exquisite pre-owned luxury at Second Movement, where horological masterpieces transcend mere timekeeping. These exceptional timepieces are not destined to languish in safes—they are meant to grace wrists, drawing reverent gazes and whispered admiration. From month-spanning power reserves to celestial complications that forge connections between wrist and cosmos, we present the most elite pre-owned luxury watches.


Who’s The Boss? The Conglomerates That Own Your Favourite Brands
The adorning names on beautiful watch dials reflect grandeur and prestige in fine watchmaking. While many prized timepieces exist, a decadent ecosystem of luxury conglomerates and watch groups gives the final shape to the industry. These brands balance the romance of tradition with bold innovation, crafting not just timepieces but the very future of watchmaking itself. While skilled artisans may assemble your watch with loving precision, these powerhouse watch groups determine which treasured techniques survive and which revolutionary designs reach your wrist.


The Geometry Of Time: Architectural Language Of Watch Case Shapes
Among the various elements that define a model, the case shape stands paramount. Its contours, proportions, and finishes not only serve a functional purpose but also exude an air of sophistication that speaks volumes of the legacy and tradition behind each design.


Women’s Day 2025: Celebrating Women’s Mastery In Watchmaking
For centuries, women's contributions have remained largely invisible in this male-dominated field. It is truly remarkable that today, women are taking up prominent leadership positions as CEOs, brand founders, and even creative directors. Today, on International Women's Day, we honour pioneers whose innovations drive design, sustainability, and a lasting impact on horology's future.


Hollywood’s Night Out: Spotting Watches At The Oscars 2025
The 97th Academy Awards were a dazzling spectacle of cinematic achievement, high fashion, and, for the keen-eyed, an exquisite showcase of fine timepieces. With Rolex as an official sponsor of the event, horology played an understated yet undeniable role on the Oscars 2025 red carpet. As Hollywood’s elite arrived in their finest attire, luxury watches added a final touch of refinement, blending craftsmanship with cinematic excellence.


A Case For Watchmaking’s Most Popular Genre: The Integrated Luxury Sports Watches
Celebrities, including Cristiano Ronaldo and Floyd Mayweather, lead the list of prominent figures who choose to wear these famous watches to complement their popularity. The article analyses how integrated luxury sports watches evolved over time while discussing their impact on the culture as well as their design features.


Valentine’s Day 2025 Gift Guide: Handpicked Pre-Owned Watches for Every Love Story
A watch is more than just a way to tell time—it’s a piece of history, a quiet promise, and a constant reminder of the moments that matter most. This Valentine’s Day 2025, move beyond the ordinary and surprise your partner with a pre-owned timepiece that holds its own story, just like your love. Whether your relationship is built on adventure, passion, or an appreciation for life’s finer details, we’ve curated a selection of watches that perfectly capture what makes your bond unique.


Envy-Worthy Watches Spotted On Your Favourite Celebrities in 2024
As we bid farewell to 2024, let’s walk you through all the luxury timepieces that added to the glamour of star-studded events this year. Graced with classic designs and dress watches to technology marvels, watch collectors had the best year. The cherry on top was when celebrities in luxury watches were spotted at global events.


Artistry On Your Wrist: Guilloché Dials In Luxury Timepieces
Guilloché is a word derived from the French word guillochis, which means intricate ornamentation, or guilloche, for a carving tool. It is a complex and stunning pattern executed on a watch dial to enhance its beauty multifold with its presence. This specialty technique elevates watchmaking to an art form and showcases incredible attention to detail.


Mother’s Day Special: Fashionable Celebrity Moms And Their Favourite Luxury Watches
This Mother's Day, let's take a moment to celebrate some of the most stylish and influential moms in both Bollywood and Hollywood who not only dazzle us with their acting prowess but also possess impeccable taste in luxury watches. These ladies effortlessly balance their demanding careers with motherhood, all while exuding grace, elegance, and a penchant for exquisite timepieces.