Carl F. Bucherer Takes Over Hollywood With Its Versatile Watches

24 Jul, 2026

Carl F. Bucherer Takes Over Hollywood With Its Versatile Watches

The John Wick Franchise

Directors David Leitch and Chad Stahelski, who helmed the first John Wick movie with Sascha Moeri, ensured that Carl F. Bucherer’s luxury timepieces are integrated seamlessly into the world of John Wick. The directors were particularly enthusiastic about working with Carl F. Bucherer. They appreciated the brand’s commitment to quality and innovation and its ability to offer a wide range of timepieces that perfectly suited the film’s diverse cast of characters. With their support, Moeri established Carl F. Bucherer as a go-to brand for luxury timepieces in the entertainment industry.

John Wick: Chapter 1, released in 2014, featured Keanu Reeves sporting the Manero AutoDate. It is a classic dress watch with a sleek and simple design. The model flaunted by Reeves came with a silver dial featuring a date window at three o’clock, powered by a self-winding mechanical movement. The case was stainless steel and water-resistant to 30 metres.

At the premiere of John Wick Chapter 2 in Arc Light Theatre Hollywood, the several A-listers in attendance were spotted donning Carl F. Bucherer timepieces, including Keanu Reeves. He wore the Patravi TravelTec II in steel. In the movie, he is once again spotted in the Manero AutoDate in steel with a white dial.

In a key scene from the third chapter, John Wick Parabellum, Keanu Reeves is seen Jujitsu fighting in front of a wide casement window, which gives us a glimpse of the exterior, where a constant stream of images featuring Carl F. Bucherer watches is conspicuously visible. The scene takes us deeper into the genius of the brand’s strategy in product placement, taking the viewer into making the brand’s identity semblance with the heroic mysticism of John Wick and works very well with the plot- with the ticking of the time. The Manero Auto Date is a well-featured classic throughout the movie, as Reeves sports it under his sleeves, running against the time. Halle Berry also sports the 40mm Manero Peripheral in stainless steel, studded with 60 brilliant-cut diamonds on the bezel and a cognac-brown mother-of-pearl dial. In Chapter Four, in addition to the classic Manero AutoDate, we also find a glimpse of a vintage-looking Carl F. Bucherer pocket watch.

Throughout the franchise, Carl F. Bucherer’s wristwatches make multiple meaningful appearances with magnetic screen presence.

Atomic Blonde (2017)

Atomic Blonde, a high-octane action thriller, boasts stars like Charlize Theron and two Carl F Bucherer watches that played a significant role in the movie- the Manero CentralChrono and Manero Flyback. The film’s director, David Leitch, is a long-time fan of Carl F Bucherer watches and has worn them for many years. He even owns a Patravi TravelTec watch, which is featured prominently in the film. Leitch, also known for directing action-packed movies like John Wick and Deadpool 2, wanted to showcase the elegance, precision, and durability of Carl F Bucherer watches in Atomic Blonde. Daniel Bernhardt, the brand ambassador since 2010, is spotted donning the CentralChrono in the movie. Atomic Blonde (2017) features an impressive display of product placement for the Swiss luxury watch brand Carl F. Bucherer. Throughout the film, the protagonist, played by Charlize Theron, is seen sporting the brand’s Manero AutoDate watch. The watch is prominently featured in several scenes, including a fight scene in close-up detail, allowing viewers to appreciate its sleek design and elegant craftsmanship. The timepiece becomes a crucial part of the character’s signature style and is a testament to the brand’s ability to create classic pieces that are both stylish and functional.

The movie’s effective use of product placement has helped to increase the visibility of the Carl F. Bucherer brand. It has cemented its reputation as a luxury watchmaker with a strong presence in popular culture. The movie’s focus on the watch as a significant part of the character’s persona has highlighted luxury watches’ critical role in defining one’s style and personality. Overall, the product placement of Carl F. Bucherer watches in Atomic Blonde was a beautiful example of how a brand can be effectively showcased in a movie without appearing forced or out of place.

Fast and Furious 6 (2013)

Adrenaline-inducing scenes featuring Carl F. Bucherer Patravi ScubaTec worn by Dwayne Johnson’s character, Luke Hobbs, made Fast and Furious 6 a memorable flick for Carl F. Bucherer fans. The watch is shown in several scenes, and its rugged design and impressive water resistance make it a perfect choice for the character’s tough and action-packed sequences. Another scene features Tej Parker, depicted by rapper and actor Ludacris, sporting the Carl F. Bucherer Patravi AutoDate two-tone model. The watch has successfully acquired screen time of about 42 minutes.

Rambo: Last Blood (2019)

Sylvester Stallone has always been known for his love of luxury watches, and in the movie “Rambo: Last Blood,” he is seen wearing a Carl F. Bucherer watch that actually belongs to him. The specific model that Stallone wears in the movie is the Carl F. Bucherer Patravi ScubaTec. This watch is known for its high-quality materials and durability, making it a perfect fit for an action movie like “Rambo: Last Blood.”

The Patravi ScubaTec has a sporty design, is water-resistant up to 500 meters, and has a helium release valve, making it suitable for diving and other water sports. Overall, the Carl F. Bucherer Patravi ScubaTec is a stylish and durable watch that perfectly complements Stallone’s tough-guy persona in “Rambo: Last Blood.”